I am a digital researcher and consultant. I focus on technology, brand and culture. My work has included developing road maps for clients and ensuring they are able to reach their audiences. |
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About MeI have been described as someone who has “A pioneering profile, equally ready to develop new ideas on his own and in conjunction with others…” and as “Innovative, he likes to use personal initiative. Keen to explore and develop new ideas..” I have worked on idea generation on several projects, and because I have been seen as an early adopter I have been asked to provide critical advise on the pro’s and con’s of new media applications. I am engaging, persuasive and communicate meaningfully. |
Skills
Research & Analysis
With a broad range of skills and a keen interest in both quantitative methods, qualitative methods I have applied new techniques on multivariate benchmarking exercises, research projects exploring decision making and developing clear insights of audiences. I employ qualitative and thematic techniques that allow me to generate models of behavior, helping to inform patters of design that resonate. These have been used to test assumptions and designs and generate inspiration.
I have considerable experience developing new approaches. This has included applying methods derived from social sciences to web work. For example using thematic techniques to develop stories and stimulus presentation software to card sort. In addition I have experience conducting literature reviews and trend analyses. This has allowed me to develop guides, provide options and inform decision making.
Technical Skills
I have abroad range of technical skills. At university I taught the use of cognitive research software. In addition I am teaching myself PHP (and am writing wordpress themes), CSS and HTML.In fact I’m a wordpress fanatic and have expert knowledge implementing successful sites using wordpress. However, I use a number of web based and computer based applications to do my work, these include (but are not limited to) SPSS, Nvivo, E-Prime, Crazy Egg, and other analytic and reporting tools. The point is I’m not limited, am comfortable adapting the software I use to suit the people I work with and the demands of the projects I work on.
Me
I work with insight based on evidence. However, I also work in innovation. Therefore a balance between creative insight and methodology drive me. I have a keen focus on cultural issues and best practice and with a view of information patters, web use, sub-cultures and audience groups I aim to provide well rounded and meaningful knowledge.
I am passionate about the work I do, take pleasure in artistic, cultural and structured activities. Most of all I am confident I deliver knowledge and am a strong and resourceful member of any team.
Download My Resume &, Cover Letter Here -
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