Technology was not an add-on: It represented a carefully considered element of almost every critical campaign function. Most remarkably, technology played a critical role in the one area least understood by the “digerati” and most online campaigners: moving online supporters toward real-world action / Michael Silberman, Obama Campaigner
The single most important aspect of campaigning is action. In any campaign that is going to be successful motivating action will determine the success of your campaign.
My Work
The British Heart Foundation wanted a new kind of campaign. They wanted a campaign that directly involved supporters. As part of their strategy I conceptualized a site based on social media principles. By harnessing the power of social media, supporters could interact with the charity, upload information and get ideas about how they could be more involved. The site earned £1.3 million ($2.million) in one month online.
Creating action online is intuitive. Creating action that is natural, meaningful and recurrent is a primary goal for any online campaign. Doing that means truly harnessing what it is that makes social media what it is; that is social. By helping organizations engage with their audiences, by creating stable and meaningful communities online my work has achieved results worth talking about.